Transforming Healthcare Through Social Media

Social media has moved beyond being a tool for young individuals to share their private lives (pictures, messages) to fostering serious discussion on technology and business. Increasingly driven by regulatory pressures, the need "get it right the first time" and minimize costs remains a concern in the healthcare industry. Customer feedback to improve business has thus become very important. User generated content in the form of peer reviews on service/products often paves the way for businesses to understand any unique requirements as well as pain points of the existing services they provide.

Social media is making interactions between end users and service providers possible by providing relatively simple, easy to access (one can access social media even using a mobile phone) and unbiased platforms for sharing feedback. Little wonder then that many healthcare providers in the world are on social media such as Twitter, Facebook, YouTube and blogs.

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